Client: by Mariel

Industry

Jewelry/ Fashion / Lifestyle / E-commerce

About the Brand
by Mariel Jewelry is a handcrafted jewelry brand based in Spain, rooted in a relaxed, bohemian beach aesthetic. The brand blends natural gemstones and sterling silver to create timeless, versatile pieces designed to be worn effortlessly, every day. Knotted gemstone necklaces and bracelets are at the heart of the collection, evoking the freedom, warmth, and magic of coastal living.

Our Collaboration
We created and shaped every element of the brand — from product design to visual storytelling. The process covered brand identity, e-commerce, photography, creative direction, social media, and marketing, providing a rare behind-the-scenes look at a brand built from every angle.

Few projects allow for such a holistic approach, where product, imagery, and communication evolve together, resulting in a brand that feels authentic, cohesive, and deeply connected to its origins.

Services Provided

– Branding design
– Website design
– Packaging design
– Collateral design
– Email design
– Social media assets
– Photography