WELCOME to the Fashion Graphic Studio blog. This is our very first post, we hope you enjoy it.
If you need some help in knowing the parts that a Fashion Newsletter should have, you are in the right place. Here is the list:
It is very important to have your logo on the header, you want your potential clients to identify who you are immediately.
2. Menu bar
Having a menu on your Newsletter can be very helpful, you can use the same one you have on your website or some such as:
- New In
- Shoes/ Dresses / Men / kids
3. Main Banner
Here you can place the featured product or offer, or the main idea for the Newsletter that you wish to communicate on your campaign. Try to make it as nice visually, eye-catching, besides from the logo this is the main thing you see when you open your email.
4. Product list
Here we like to have from 3 to 6 products related to the offer on the main banner, these are products that you wish your clients to see, and they all should have a direct link to the product page.
You can also place the price, and it's also helpful in case of a sale item to have the full price and the sale price. This makes it a bit more attractive.
5. Social Media Icons
This is a great part to showcase your social media platforms, make sure you link all of them at the footer of your Newsletter.
6. Unsubscribe button
This is mandatory, it is very annoying when you don´t have the option to unsubscribe from a newsletter. In the end, you want potential clients to see your newsletters, you don´t want to appear in the junk email directly, so be kind and respectful to them.
7. Company details
This can be shown at the very end of the Newsletter in a small type, it gives the feel of a serious business.
Here are some lovely samples of great newsletter designs: